Focusrite will provide the FAST Bundle and a discount on Alan Parson’s Fundamentals of Recording & Music Production course to everyone who registers and attends the Audio Masterclass with Alan Parsons and Julian Colbeck (scheduled for June 28th).
When I hear the name Alan Parsons, my mind immediately plays the vintage Chicago Bulls theme song, and I get an itch to shoot some hoops.
But he is responsible for so much more than composing that legendary track. Alan is a famous audio engineer and music producer who engineered Pink Floyd’s The Dark Side of the Moon, among many other albums.
Julian Colbeck is a professional keyboard player and author of several books related to music and music production. He worked with Alan to create the “Alan Parsons’ Art and Science of Sound Recording” course.
The duo is hosting the Audio Masterclass on Focusrite’s official YouTube Channel on June 28th. They will share various music production techniques and provide timely advice to music producers entering the industry this year.
If you register for the event and sign up for the Focusrite Group in Education email database, you will also receive Focusrite’s FAST Bundle for free. The offer also includes an exclusive discount for Alan Parson’s Fundamentals of Recording & Music Production course.
We all love free plugins here on BPB, so let’s look at the FAST Bundle in more detail.
The bundle contains five plugins: FAST Compressor, FAST Equaliser, FAST Reveal, FAST Verb, and FAST Limiter. The bundle typically costs $359.85, so getting it for free is quite a steal.
Some of the plugins, such as the FAST Compressor and FAST Verb, use AI to help you develop the best settings for your track as quickly as possible. We recently surveyed our readers about the use of AI in music production, and these plugins are an excellent example of where the industry seems to be headed.
You get a quick look at the five included plugins below.
My favorite two of the bunch are the FAST Limiter and FAST Equaliser. The AI-powered EQ is a godsend when working on a project that must be finished quickly.
I like using tools that help me get the best results quickly. Having access to an EQ plugin that provides a good starting point for the best equalization settings is quite valuable in these situations.
The FAST Limiter is equally useful. It makes it easy to get the right loudness level so that your exported track complies with the standards set by various streaming platforms, including Spotify and Apple Music.
Learn more about the offer on the promo page linked below. After signing up, you will instantly receive a coupon code to get the Focusrite FAST Bundle for free.
UPDATE #1: The coupon code delivered by Focusrite currently isn’t working on their website. We will update the article as soon as this is fixed.
UPDATE #2: Focusrite is aware of the issue and is working on solving it. The code is expected to start working again by Tuesday morning (BST).
UPDATE #3: Focusrite stated that the FAST bundle will be offered for free on June 28th to everyone who signs up and attends the masterclass. The technical issues were caused by an unexpectedly high amount of traffic caused by this BPB coverage. Please read the full announcement below.
“Hi all,
Greg from Focusrite here – We were made aware of this blog post yesterday evening and as the comments section and the reach of the blog post itself continue to grow, I wanted to reach out to you all to apologize for the various problems you have encountered that have been reported in this thread.
The email regarding the Masterclass was initially sent to a limited group of our mailing list who meet certain criteria, so once this blog post was made, there was a much wider reach on the offer than we had originally planned for.
I’ll be honest; we did not anticipate such a huge amount of interest in the Masterclass offer due to the size of the aforementioned mailing list prior to this blog post.
We’ve spoken with various departments at Focusrite this morning about the promo and the unprecedented level of interest in it since this blog post was published and had to make the difficult decision of temporarily disabling the promo code in order to ensure that our Support Teams have sufficient bandwidth to look after our current Customers, so at present, the FAST Bundle offer will be up and running again once the webinar itself is running; 28th June 2023 at 12:00 pm PST / 3:00 pm EST / 8:00 pm BST.
If you haven’t already done so, please sign up for the webinar through the link below. You will then be able to access the FAST Bundle download once the webinar has started.
https://info.focusrite.com/en/audio_masterclass
Again, my apologies for any confusion caused regarding the code availability and subsequent delay in the code being eligible. This has not been a decision that has been made lightly, and I apologize if anybody was understandably eager to get their hands on the FAST Bundle plugins prior to 28th June 2023.
Best regards,
Greg Sheffield // Focusrite Novation Senior Customer Service Assistant”
More info: Audio Masterclass with Alan Parsons and Julian Colbeck (register to get the Focusrite FAST Bundle for free on June 28th)
More articles:
209 Comments
Tomislav Zlatic
onA big THANK YOU to BPB readers Rodyx and Oliver for the info about this deal.
JEP1928
onIf someone did register previously conjuncted with Free Webinar you can’t get a unique code after webinar for that, as said to newer policy of Focusrite, and it is Strictly Enforced Geo-restriction
“Please note: FAST Plugins are only available in the following countries:
Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom and USA.
Please be advised, if you have previously used this email address to redeem the FAST Bundle for free in conjunction with this Alan Parsons webinar, you will not be eligible for an additional code. “
Jonny
onVery misleading, adding the country cap is very bad move, it is really a deal breaker for me.
JEP1928
onSoundwide Offer is better, they are very lenient when it comes to freebies than focusrite imho.
John Loftus
onNot a “Cap”. We’re simply unable to supply any of our products in some territories but we are hoping to be able to expand in the future.
John // Focusrite UK 🇬🇧
lgcas
onI, and a lot of people in the comments of the stream, signed up at the point the link was posted in the chat and have not received anything. Many seem to say they used the same email on the page to sign up for the stream on focusrite’s website *after* it had changed from the initial message promising the plugins on sign up to the sign up and attend message. Have these email addresses been blacklisted or something for signing up for what seems to be an email reminder? Other people report using secondary emails and receiving a code using the link on the stream chat, what if people don’t have this option?
Kawel Núñez
onHello. I fit all the requisites to have received the plugins (good masterclass by the way) but haven’t. I live in Spain, and signed to the webinar through the link, then I checked my mail and didn’t receive any confirmation. I thought that was normal, then I started waiting for the day of the class, and when it arrived I realized that other people had received a confirmation email, so I signed again yesterday morning (morning from here) this time with my academic email instead of my personal email, I received the confirmation immediatly. Then I watched the masterclass as everyone, and used the link to the Bundle, I filled the form and then I forgot about it. Today I just checked my email, and in none of them is there any reference to the plugins. ¿Could it be because I used the personal account to watch the livestream? Or maybe because despite not receiving any confirmation I actually signed the first time? and then got banned for filling the form twice from the same PC?
Del
onWhat a con, signed up in good faith.then followed their revised process re webinar in a timely manner, still did not get a code to obtain free bundle. Very disappointed, feel conned. I am UK based. Focusrite has blown it on this occasion. They should be honouring the free bundle to all who signed up
JEP1928
onI know right… Focusrite should reconsider about it, they just like waves on steroids,
manipulation is way beyond than I expect.
There is alternative from plugin collective which is Ozone, they are paid but totally packed feats that is better than FAST Bundle, or even Plugin Alliance they are damn cheap when Mega Sale is happening.
Plus free ones that aren’t disappointing, don’t forget MasterMe, it’s so good but CPU intensive sadly.
btw I lived in Philippines, but the Geo-restriction is disappointing for 3rd or 2nd world though.
Hal
onWhat a disappointment!
Focusrite could have told us that only certain countries were elegible before we registered with them.
I registered, and waited indefinitely for the email as promised on the 28th, but heard nothing, not the day after either.
If it weren’t for these comments I wouldn’t have known what happened :-(
Zhao Yu
onxxx
Zhao Yu
onvery good!!
OldDoGO
onWow. I had my eyes set on this bundle long time ago and completely forgot about this. Definitely worth getting it for free…
And I will attend the masterclass cuz we need to learn more stuff from such amazing producers and mixing engineers.
Thanks for the heads up Tomislav. Love BPB ❤
Tomislav Zlatic
onAmazing freebie, one of the best deals so far this year. And thank you for all the support, OldDoGO! :)
Calvin
onDid not receive a code to receive it free. In demo mode. How can I receive code?
Bob
onSadly, it doesn’t work for me. “This coupon cannot be redeemed” when I use the code from the confirmation email.
Avi
onMe too. Is this a legit offer or to promote masterclass
Rob
onSame here.
Hell'ektrix
onGreat gift !
But yeah, I just tried, not works…
So I’ll try again tuesday morning…
Thanks BPB !
cedric
onDoes not work for me:
“This coupon cannot be redeemed.”
Tomislav Zlatic
onWow, that is very strange. They’re sending out the codes, but it’s not working. I updated the article with this info and I hope they’ll fix it ASAP.
sam
onI tried to use the coupon code they send me. It says that “This coupon cannot be redeemed”. Did it work for you?
Tomislav Zlatic
onYes, the code worked earlier today. It seems that this is a temporary issue on Focusrite’s website (probably due to high traffic) and they are working on fixing it.
Kim Christopher Neves
onI am not able to get it. The following message appears on the checkout page: This coupon cannot be redeemed
Can someone help me
Lech
onThis coupon cannot be redeemed
Alex K
onDoes the code work for anyone? I am getting “This coupon cannot be redeemed”
Ivan Grigorov
onVery cool but i got: “This coupon cannot be redeemed”. What am i doing wrong?
Edison
onDoesn’t work for me.
Suave Audio
onKudos for the info! Is it just me when I tried to put the coupon code, it says “This coupon cannot be redeemed” ?
Michal Ochedowski
on“This coupon cannot be redeemed”. No idea what’s wrong. Definitely entered the correct letters, in capitals. The coupon doesn’t work in my case. Anyone else has this problem?
Tomislav Zlatic
onI’m sure it’s a temporary issue with their website. Hoping they’ll fix it soon.
Vidya Sagar
onWell that is pretty strange. I used the coupon code half an hour ago and it worked.
Maybe they are facing server issues. Hope its resolved soon.
Rodyx
onTry this link
https://info.focusrite.com/en/audio_masterclass
Redeemer
onThis coupon cannot be redeemed, is still the Message after receiving the Mail with the CODE.
Krzysztof
onHello, I have reached to the support regarding the issue, as I had the same issue with un-redeemable coupon, and basically they concluded their response with: “we’re are currently working to resolve this and it should be up and running by tomorrow morning (BST).”
They should message me too when they do resolve, so if I will be able to redeem – I will post the message :)
Artur
onI couldn’t get the plugins, when I tried to redeem the code appeared this message “This coupon cannot be redeemed”
Krzysztof
onWait until tomorrow, and it should be fixed as I have stated in comment above.
Kafir
onHi, I live a country which is not included to the certain countries. Will I get a code? Do you have any information about this case?
Justin
onI’m also getting “This coupon cannot be redeemed.” Can’t help but feel like this is false advertising from Focusrite.
Justin
onOh wait, nevermind, I’ll wait until tomorrow to see if the code works. Sorry, I rushed to use the code before I read the entire article.
Michal Ochedowski
onLightning fast response. Thanks to everyone. I’ll wait until tomorrow. This has happened before with other developers and they always delivered. No worries. Glad to know I’m not alone in this situation.
Wilson
onSame for me and also I cannot buy choosing my country Colombia
just a concerned bedroom producer
onI feel conflicted about all the AI tools.
I don’t really like it to have a bot do the work for me. I know, it will be done 100% awesome and absolutley perfect as it should be but thats the point i don’t really like. The process of creating something is never about being perfect, its about personal taste and that weird influence of your mind going wild. I do often a lot of things when mastering that fits the current theme of the track i work on which is always different from all other tracks.
Is art about being perfect?
Now, the biggest problem with it comes over the time of using this, becoming comfortable using AI tools and no longer taking into account the little details that only happens when you actually create content. At one point a music artist, or what ever artist there is, will unlearn those little things. I really don’t like this.
This is what makes me ME.
I try to stay away from all those AI tools, my creation stays pure.
idk, thought i should say that at least.
Sascha
onthe whole bundle was available in March for €40.
And the info is missing that the plugins were developed in cooperation with sonible.
“AI-powered smart:engine by Sonible”
Divyanshu
onLuckily, I was early and got them for free… Maybe they’re facing some issue right now…
BORG
onWe will add your biological and technological distinctiveness to our own. Your culture will adapt to service us. Resistance is futile.
Timothy
onCode not working for me either.
Mike
onJust letting you know that it doesn’t work for me either. Felt that there weren’t already enough messages stating the obvious.
Sidder Spinsel
onI hear you! The fun is in the proces. With AI you take out parts of that proces, wich leads to less fun and make it less rewarding and less unique.
BORG
onYou will be assimilated.
THRL
onplease be gentle
E.R.
on“Sorry, we do not currently support software purchases in (countries from Mexico to Argentina)”. United States is the only one accepted for purchases in all America.
Matthew
onI’m getting a similar message… this is… bizarre, to say the least. Why offer it in so many countries when they “don’t support software sales” in 90% of these countries? I tried almost all of them and it was only available in the US, UK, the EU and a few others– the funniest of all being them supporting software purchases in Italy, but not the Vatican city, LOL! Truly strange. Are we supposed to just choose US or one of these other countries anyways?
Geet
onAlso in the “Philippines”. Maybe I’m missing something, but I don’t understand why I was allowed, in the first place, to even create an account on their site before if my country was not allowed to purchase from them anyway.
GEET
onI inquired with support and they got back to me quite quickly with a very kind explanation regarding this. So, sadly, there, indeed, is a list of countries/regions where their products are not available. Hopefully, in the future, they are able to consider expanding to include these countries, because they have really useful plugins.
ex-sprinter
onLol ,
Sorry, we do not currently support software purchases in Ukraine
THRL
on:(
Digico
onFor now the code still doesn’t work;
pity, hopefully tomorrow.
Thanks
gf
onHow to get this coupon? I cant recive anything. No mail, no coupon…No response.
Kadir
onDid not worked for me. I will wait tomorrow. Thanx for the information.
jeyz1176
onIt worked the first time I tried (this morning), it shows up there now : https://collective.focusrite.com/my-account/
Michael Jackson
onI bought the FAST bundle for $99 2 years ago through my Focusrite account (I really miss the Plugin Collective). I am not a fan of AI tools but The FAST bundle is worth it. The compressor and EQ are my favorites.
Jed
onThe code wont work. Do not waste your time. It was a marketing scam lol
Diego Diego
onAs for me, I received no confirmation email at all so far.
I hope they’ll fix the issue.
Bogdan
onIf my coutry not support do i just switch to any who available?
alex
onIDK what you mean – you need to type in the state name.
Dan
onHi, I signed up, but I didn’t get an email. Anyone else had this problem?
Pavel
onFor some reason I don’t get the confirmation email, and therefore the coupon as well. Anyone had the same issue?
alex
on+1
Time Keeper
onI would just wait a few hours until Tomislav gives us a new update. Should be all fine in the end.
Artemis
onLe code ne fonctionne pas
carlos
onStill not working
Tomislav Zlatic
onYes I checked again this morning and still no change. Let’s hope it gets fixed today.
Nick
onJust got the email. “This coupon cannot be redeemed”.
Hyke
onI got the mail with the coupon this morning (Tuesday). However, the coupon is not applied in the Focusrite shop, so no Fast Bundle for free it seems!
6thSense
onMaybe it makes more sense to directly write to focusrite support to speed thing up. Not sure if they would read the comments in here?
alex
onI think it’s pretty safe to assume they’re trying to fix the problems and therefore still not sending the confirmation emails.
ASJ
onCoupon now working again, enjoy
GS
onAre you sure? I still get this message “1st coupon code: Coupon has been maxed out”
BORG
onI would say it worked for a short time frame and now already maxed out?
Oleksandr
onno its not
Brett
onCool bait & switch
carlos
onLucky guy, it still doesn’t work for me.
Seb
onThanks for pointing to this.
‘Unluckily E-mail does not arrive.
A
onDoesn’t work. The e-mail doesn’t arrive.
Rox Roll
onI try to sign up the event again and the mail is different,it just said join the live on June 28th and you will get the bundle,the coupon is missing.
aaasab
onThis is f*cking joke
Ego
onNe fonctionne pas
Ego
onNe fonctionne toujours pas
JWP
onNo email containing the coupon.
GS
onSupport told they will be “re-enabling access using the promo code during the webinar itself.”
RomHer
onThere’s a new email with no coupon : “Join us live on June 28th and receive access to the Focusrite FAST bundle for free! Subscribe to the Focusrite Pro YouTube channel to get alerts when we go live so you don’t miss this must-see event!”
Drugged Bunny
onStill no joy with the code on 6th June @ 13:00 UK time :(
Hopefully will still work later…
Jon B
onI haven’t even received an email. I’m guessing that now you actually need to be there at June 28th and watch the thing live to receive the coupon code. I’ve tried watching courses like these live before, and you always need to install a bunch of software to be able to join, and when you’ve installed the software it still doesn’t work. I don’t get why they don’t just use YouTube live, or something. It’s just a waste of time when 50% of the people who are registred can’t attend just because they are using some worthless useless and buggy software.
BORG
onDoesnt seem to apply in this case.
“The duo is hosting the Audio Masterclass on Focusrite’s official YouTube Channel on June 28th.”
Chris
onThe email received is now different, before it read,
“Make music the smart and FAST way
The Focusrite FAST range of plug-ins has been designed to keep you in the creative flow, so you can focus on making music. The powerful AI will adapt the settings to your audio and instruments so that you can achieve great sounding results, instantly.
The FAST Bundle includes: FAST Compressor, FAST Equaliser, FAST Reveal, FAST Verb and FAST Limiter. Visit below, click Buy Now, and use coupon code PARSONSFREE at check out to receive all 5 plug-ins in the FAST Bundle for free!”
Now it reads,
“The Focusrite FAST range of plug-ins has been designed to keep you in the creative flow, so you can focus on making music. The powerful AI will adapt the settings to your audio and instruments so that you can achieve great sounding results, instantly.
Join us live on June 28th and receive access to the Focusrite FAST bundle for free! Subscribe to the Focusrite Pro YouTube channel to get alerts when we go live so you don’t miss this must-see event!”
Chris
onJust spoke with support. They are aware of the situation and are trying to resolve it.
Chris
onSupport just contacted me via email explaining how things will go. Here’s the reply excluding the support staff name.
“Hi Christopher,
Thank you for getting in touch regarding this particular promotion.
We’ve had a huge amount of interest in this offer, reaching far beyond our expectations. To ensure we’re able to give access to everyone who is participating in the webinar, we will be re-enabling access using the promo code during the webinar itself.
To gain access, please sign up for the webinar through the link below if you have not already done so, and join us on 28th June 2023 at 12:00 pm PST / 3:00 pm EST / 8:00 pm BST, you will then be able to access the FAST Bundle download using the promo code.
Focusrite Group In Education Masterclass Signup | Keys to Success in Audio and Mixing with Alan Parsons and Julian Colbeck
In the meantime, please let us know if we can be of any further assistance and we’ll be happy to help.
Best Regards,”
morin
onA company without credit has changed its policies
BORG
onI think its understandable from their perspective. They wanted to give away the bundle to the attendances of the masterclass, then most likely got hammered down in advance by people claiming their product. If they still giving them away during the event, I would say its ok.
Kurgle
onSo what will happen to those who can’t attend their live Masterclass? Will they be able to download the bundle later on? I do hope so!
Lucian
onI have not received any coupon code with the email, just :
Make music the smart and FAST way
The Focusrite FAST range of plug-ins has been designed to keep you in the creative flow, so you can focus on making music. The powerful AI will adapt the settings to your audio and instruments so that you can achieve great sounding results, instantly.
Join us live on June 28th and receive access to the Focusrite FAST bundle for free! Subscribe to the Focusrite Pro YouTube channel to get alerts when we go live so you don’t miss this must-see event!
Greg Sheffield
onHi all,
Greg from Focusrite here – We were made aware of this blog post yesterday evening and as the comments section and the reach of the blog post itself continues to grow, I wanted to reach out to you all to apologise for the various problems you have encountered that have been reported in this thread.
The email regarding the Masterclass was initially sent to a limited group of our mailing list who meet a certain criteria, so once this blog post was made, there was a much wider reach on the offer than we had originally planned for.
I’ll be honest, we did not anticipate such a huge amount of interest in the Masterclass offer due to the size of the aforementioned mailing list prior to this blog post – We’ve spoken with various departments at Focusrite this morning about the promo and the unprecedented level of interest in it since this blog post was published, and had to make the difficult decision of temporarily disabling the promo code in order to ensure that our Support Teams have sufficient bandwidth to look after our current Customers, so at present the FAST Bundle offer will be up and running again once the webinar itself is running; 28th June 2023 at 12:00 pm PST / 3:00 pm EST / 8:00 pm BST.
If you haven’t already done so, please do sign up for the webinar through the link below, you will then be able to access the FAST Bundle download once the webinar has started.
https://info.focusrite.com/en/audio_masterclass
Again, my apologies for any confusion caused regarding the code availability and subsequent delay in the code being eligible. This has not been a decision which has been made lightly and I apologise if anybody was understandably eager to get their hands on the FAST Bundle plugins prior to 28th June 2023.
Best regards,
Greg Sheffield // Focusrite Novation Senior Customer Service Assistant
Tomislav Zlatic
onHi Greg, thank you for providing this information.
I have included this in the article so that all readers interested in the offer can see it. Thank you for providing the FAST Bundle for free as part of this amazing masterclass, and we’re all looking forward to June 28th!
Moisés
onThank you so much, Greg!
THRL
onThanks for everything, Greg!
Shopping is inaccessible for users from numerous countries (like LATAM countries, Ukraine).
Can they also access the shop during the webinar to use the code?
John // Focusrite UK 🇬🇧
onThat’s right. I’m afraid the FAST products aren’t available in all territories but we are hoping to expand availability in the future. We identified a relatively small selection of people that we wanted to invite to the webinar and extend this offer to and emailed them directly.
Nick
onThank you Greg, Won’t that just cause a massive surge of traffic on your servers when the webinar starts? I imagine everyone will be wrestling with trying to purchase and download the bundle instead of actually concentrating on the webinar. Will the code be disabled again as soon as the webinar finishes?
Matt
onWhat about those of us who need to work during that time Greg? It’s really not cool to offer something then take it away. You guys should have thought about this BEFORE you gave the offer. Not cool what’s going on here. Not cool at all.
Saldrik Maldrik
onOk the email has changed. There is no coupon, now it says you have to join the live masterclass, they will probably give a new code there.
JAYA
onyeah, thats a good decision !
George
onHm…. I just registered but no code i get….peace
Gary M Shore
on***HEADS UP
Got this email from Focusrite Collective support just now-
Thank you for getting in touch regarding this particular promotion.
We’ve had a huge amount of interest in this offer, reaching far beyond our expectations. To ensure we’re able to give access to everyone who is participating in the webinar, we will be re-enabling access using the promo code during the webinar itself.
To gain access, please sign up for the webinar through the link below if you have not already done so, and join us on 28th June 2023 at 12:00 pm PST / 3:00 pm EST / 8:00 pm BST, you will then be able to access the FAST Bundle download using the promo code.
Matt
onYa, in other words, screw what we already said we would do! We’re going to do this instead… 🙂
They are clowns. All this will do is put a bad taste in peoples mouth.
Bogdan
onWhere i can download demo to test this?
BORG
onShould be here: https://collective.focusrite.com/products/fast-bundle/getting-started/
Maurus Fernandes
onIt is been 9 hours I still did not receive any code via email. Please help…
gf
onin other words – fake advertising, scam
samuel
onjust commenting to be comment 100
Frou
onMmmm… I don’t buy it. I think they got a lot of interest and are now pulling the ol’ bait and switch. It’s like they’re saying if all the unexpected people “attend” the master class, then that will somehow help the support staff (or their content servers) with those people registering the free software. Are the support staff manually adding the keys? Lol oh well I’ll wait patiently for the freeness.
K
onHi there!! I wonder why the coupon for the fast bundle is not working. I have been trying it many times and it is not working. Why??
Why do you give something does not work??
Matt
onWow, how nice of them to completely renig on their offer!! Then say, well we don’t care we already promised, we need “bandwidth” for our paying customers. Not cool Focusrite! First, they took away the Plugin Collective, and now this! Some of us work and can’t attend the seminar at that time. No go…. no gift hahaha!!!! 🤡
AI
onTheir sales department was like “nope.”
Pretty disappointing response from a company I’ve otherwise had great interactions with.
Gary M Shore
onAmner Hunter,someone who like Tomislav is 24-7 letting people know about great free offers,just posted a video about this-
https://www.youtube.com/watch?v=6GThjMNg_mA&ab_channel=AmnerHunter
Mick
onInstalled, tried, code did not work, uninstalled again immediately.
There are plenty of other fish in the sea.
Focusrite Should Hire Me
onI’m very confused by the decision Focusrite made regarding this giveaway and promotion. Here’s my analysis as someone who currently works in the marketing/promotion field:
1. How do you “not anticipate such a huge amount of interest in the Masterclass” from people when you’re doing a FREE TO JOIN masterclass where you give away $400 worth of normally paid plugins.
Not sure if Focusrite has ever heard of the internet, but it’s a tool that can be used to spread information like an actual wildfire.
2. Ok, so you panic and shut down servers to limit traffic to your site for the giveaway (similar to what Mastering the Mix did during their giveaway). Fine, no problem there. Goes against what was said in the email to people about being able to redeem the coupon all month, but I understand this response.
3. You now plan to let users spread the word as much as possible for over 2 weeks, so that now everyone can hit your servers all at the exact same time during the livestream. Really excited to see how your servers handle that!
So basically 3 weeks of heavy traffic to your site will now be condensed into a 2 hour block where everyone scrambles to get the free plugins, all during an important livestream? I have to hope the stream isn’t dependent on the same server resources as the website’s purchase portal. Or maybe you’ve already started ramping up your server capacity for the livestream, which would be ideal if not completely necessary in this case.
Why wouldn’t you do a set number of licenses to be redeemed daily like what Mastering the Mix did? It would be first come first serve, with a known amount of strain of your website, spread throughout the month.
This worked very well for them in the end. Mind you, their giveaway product was significantly less desirable than what you are offering, so a set number of coupon redemptions would be an even better idea than letting everyone hit you all and once.
Hey Focusrite, if you need any help on your marketing team feel free to reach out to me. I’d love to help you better assess situations like this in the future.
Sometimes it just takes that one extra person to think a bit more critically about a marketing decision, and they can help stop it from blowing up in your face.
All the best!
Tomislav Zlatic
onJust to avoid confusion, the Mastering the Mix giveaway was organized by BPB and MTM so we worked on it together and tried to solve the server issues while the giveaway was running. The Focusrite giveaway is completely independent from BPB, we only shared it in the news section.
Focusrite Should Hire Me
onAhhh interesting. Well good job handling the Mastering the Mix giveaway! I think Focusrite could learn something from that situation.
All sarcasm aside, I’m very curious to see how this works out for Focusrite. I’m interested to see if they’ll be true to their word and if the website can handle the traffic that will inevitably be growing over the next 2 weeks.
Focusrite Should Hire Me
on*just a correction
I misspoke and said “shut down servers to limit traffic” but I meant “turn off coupons to limit website traffic”
JWP
onWhy would they schedule this at lunch time on a Wednesday? Looks like I’m going to have to do my best to align my lunch break and miss most of it.
SMH
Parker
onFocusrite should do this giveaway just like Mastering the Mix did with BPD:
They gave away a batch of licenses daily, for a couple of days.
Now the livestream and website will probably get hammered even harder on 28th June……
ryan
onI can’t attend the livestream on June 28th due to work. What a bummer.
Frank
onTales of Mystery and Imagination Edgar Allan Poe, is an unforgettable album by The Alan Parsons Project. Well rooted in the time of cause, 1976. But nevertheless timeless https://www.youtube.com/watch?v=q560MNEKV5g
spacekid
onHi there,
I signed up late and didn’t receive the code at all.
Will we receive it during the webinar?
Thanks
Michal Ochedowski
onThat’s the general concept. Plenty of people waiting here I suppose. Plus I would even risk the assumption that Focusrite’s reputation is at stake. I guess they will not only make it available during the seminar but long after. Otherwise like someone already mentioned earlier in this topic, they will have major server overload problem, which was only postponed by their decision.
PureFire
onHopefully, yes. Follow Focusrite on youtube and create a Focusrite account
knarleiy
onFunny how the email sent after signing up changed. I signed up shortly after this being posted and the initial email did say “visit below, buy now and use code”. Being confused with this whole promo, i signed up again to make sure i get the plugins romorrow, and now it says “join as live to get access”. But the livestream will be on youtube, so will they just put it in the chat or something? Lol
Such a mess overall
sean
onAt least you got an email after signing up. I’ve tried multiple times and never got a confirmation or even an acknowledgment. Am I actually signed up? It’s anyone guess at this point
Acho Beats
onDoesn’t work
Sean
onYes. It hasn’t worked for the past week. Pity too, I was really excited about both the presentation and the free plugin suite
Chad
onIf anyone get it to work, please reply on how… cause I’m not getting anything to work for me.
Simoer
oncode PARSONSFREE not working, you too?
Chad
onNope not working just as before.
Chad
onAnybody? I’m seeing nothing on the site, getting no new emails… how exactly are we “given access” to the bundle as it says on their page? Cause the code sure isn’t working for me.
Kieran
on“Codes will be sent within 24 hours after the webinar ends.”
HerrKnarz
onJust go to the live stream on youtube: https://www.youtube.com/watch?v=V_dtI5bGDEY
There’s a link to sign up for the plugins pinned to the live chat!
Trevor
onThe page to receive your code is pinned to the top comment in the comment section. It will be up and running for the remainder of the stream
https://www.youtube.com/watch?v=V_dtI5bGDEY
Wreck
onNew signup link was provided in the Youtube masterclass webinar session: https://info.focusrite.com/ap-fast
Faraon
onhttps://info.focusrite.com/ap-fast
Only available during the streaming
Chad
onThanks Kieran! Did they send you a new email that says that or am I just missing that info maybe?
Proto Mixing
onThere’s a pinned message in the chat. It’s not obvious since it’s collapsed and looks like an blue empty stripe. It contains this link: https://info.focusrite.com/ap-fast
Kieran
onFocusrite pinned the info/link in the stream chat.
Kieran
onHere is the link: https://info.focusrite.com/ap-fast
Chad
onThanks! I’m watching on an old Kindle and it doesn’t show the chat… so of course it would end up being in the chat!
Drew
onAny chance you could repost the link here? (That is, unless it’s the same link as before.)
I was watching on my phone while riding the train home and couldn’t see any streaming comments.
Greg
onThe link can still be viewed in the replay of the video on their youtube channel but it now goes to a page that says the offer has ended.
Kieran
onI posted the link earlier, but comments with links have to be approved by a moderator before they show. I think you missed out unfortunately.. :(
JWP
onWhat a waste of consideration, I’m never dealing with anything Alan Parson or Focusrite again.
No live stream or free plugs.
Waste of my time.
Daniel
onThey are putting this link in the stream comments: https://info.focusrite.com/ap-fast
I think we need to register again to be able to get the bundle. Hurry up because people from focusrite said that it will only be available during the stream, so we have like 30 minutes left.
I outside the list of countries but I will try to redeem using a VPN and I will comeback here to tell the results.
Scatman Joe
onDid it work? 😎
giovanni
onWhat is the most valuable piece of advice you have been given regarding audio recording and/or techniques?*
CJ
onhttps://info.focusrite.com/ap-fast
Gotta register for a code here while the stream is live.
Rafael Oliveira
onFocusrite during webinar: “Get the Focusrite FAST plug-in bundle for free by signing up here: https://info.focusrite.com/ap-fast Available during this live stream only!”
Focusrite note in the website: “Please note: FAST Plugins are only available in the following countries:
Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom and USA.
Please be advised, if you have previously used this email address to redeem the FAST Bundle for free in conjunction with this Alan Parsons webinar, you will not be eligible for an additional code. If you understand and agree to the above, please click the box, and submit below.”
Me: “@Focusrite Pro “FAST Plugins are only available in the following countries:(…)” Brazil is not listed. Is that means redeem code will not work for Brazil?”
Focusrite: “FAST codes can only be redeemed in the countries listed on the landing page.
Me: “@Focusrite Pro Focusrite never told country restriction to redeem code. You attract people from several countries and only now informing that the license will be restricted? This is very dishonest.”
Focusrite: “@Rafael Oliveira the invites were for people to come and enjoy the webinar. The stream is available worldwide.”
Me: “@Focusrite Pro It is you:”(…)please sign up for the webinar through the link below. You will then be able to access the FAST Bundle download once the webinar has started.” No country restrictions!”
THEN I WAS BLOCKED BY FOCUSRITE.
Gustaf Music
onThe politics of “certain countries” just seems rude to me… ohhh what a coincidence, Latin America is excluded, they are poor, “we will give the plugins to people from the first world.” They do need it more than us for free!
Fabian
onI just missed it !!!!!! DAMMN!
Kieran
onI received my code and the bundle!
Thanks a ton to BPB for awaring me, Focusrite, Alan and Julian for both the plugins and great stream. I’ll be applying a lot of what I learned, especially when it comes to learning itself, and not just taking one persons answer as the holy grail.
Wyle
onHow did you receive your code? Email?
Jt
onCan some that received the email and ‘code’ please outline a successful version of the steps:
Ex:
Registered email during master class
Received email with code to (download or activate) plugins
Installed vest’s and activated?
Or maybe BPB can identify the path to success.
Still confused….
Kieran
on-Attend livestream
-Click new link they gave out during stream
-Register email on new link page during stream to redeem unique 100% discount code
-Wait up to 24 hours for unique 100% discount code to be sent out after the stream ends
If you didn’t redeem your unique code during the livestream, you’re likely not getting it.
They probably had 10s of 1000s of scalpers sign up after BPB/telegram/discord/reddit put up the original post, all ready to grab the bundle and dump keys on knobcloud..
It’s understandable why they had to switch it up. I’m pretty sure the original offer was only intended for a small internal group of people, but the masterclass got leaked, and blew up into this mess.
Alot of people seem disappointed or outright angry, but they made the best of a bad situation..
JD
onIt’s a really nice bundle. Thanks Focusrite.
If I could I would pay for the courses by the industry professionals, just for the networking and mentorship opportunities. I spent so many years learning production and mixing online, yet I have no recording knowledge. At this point, I’m like… just give me the formulas.
Wreck
onYes I got my code! The webinar was pretty interesting so I’m glad I attended. This is a very useful bundle too, not only does it use AI to config the FX, you can show the settings it picked and adjust further as needed. This is very helpful to get quickly in the ballpark then fine tune afterwards.
Alex Pons
onThe occurrences related to countries is probably why Fast Bundle is not available for many locations. I discovered this on the live today and I was in doubt, even after completing the registration will I receive the code? Seems a bit disrespectful to me if not.
knarleiy
onanybody else on mac having issues with presets?
i don’t even mind too much not having them, but there is this prompt on all the plugins every time i open a plugin saying there is an error
Sean
onI’m pretty sure the “presets” in each app refers to user presets that you edit, save and name yourself. I tested it and if you create and save a user preset, your list of presets shows up there. Mine did
Ivan Grigorov
onstill waiting for some code
EladHz
onFocusrite mislead us to get views!
Did not get the code.
Simoer
onTOMISLAV ZLATIC, are you in contact with Focursite? Many of my friends and I have not received the code, while others have. I have noticed that those who registered before the event have not received anything, even after completing the second registration during the live session. I hope this is just a delay; otherwise, it would be a huge disappointment and a mockery! Focursite has not provided any information, and it would be a shame on their part.
Tomislav Zlatic
onHi Simoer, I am not in direct contact with Focusrite (this was just a news article, BPB had nothing to do with this particular promotion), but I will reach out to them for a comment regarding the codes.
Simoer
onThankyou! <3
gnox
onI haven’t received anything since
AudioBox
onSince I got my code and therefore the bundle here is a clarification.
During the masterclass which was live on Youtube for everyone to see, a link was pinned in the chat.
Through this link, everyone could sign up again for the bundle. A few hours after the Stream then the codes to unlock the bundle were sent.
So if you didn’t watch the masterclass and didn’t sign up for the bundle via the link during the broadcast, you won’t get a code for the bundle.
To participate in the Masterclass at least for a short time or to be there was the least operation. With just over 1000 people during the livestream wanting a bundle worth over $300 for free, I find it completely understandable how Focusrite handled it in the end.
AudioBox
onOh, and it should be noted that this giveaway was not available in every country.
Orange
onYes those who missed the livestream and didn’t sign up through the link during the broadcast not receiving the code would be somewhat understandable.
However, it appears that many people, including myself, who *did* fill out the form during the broadcast and watched the broadcast from start to finish has yet to receive the code as well.
knarleiy
onyou know you actually did not have to watch the whole thing to get the plugins, right?
Woendiexp
onIt’s available in every country, at least for me. My country was not listed but i got the code and the bundle today
Michal Ochedowski
onI signed up for the second time during the seminar. So far I received no email and no unlock code. By the way, has anyone received an email after signing up during the seminar? Some kind of confirmation?
RomHer
onSame here, I saw and signed up during the seminar, live in France and don’t receive anything…
Alex Pons
onVery disappointed with the Focusrite Group, the announced before the event “If you register for the event and sign up for the Focusrite Group in Education email database, you will also receive Focusrite’s FAST Bundle for free.” and “When you join us live, you will be given access to Focusrite’s FAST Bundle of powerful AI plugins, including FAST Compressor, FAST Equaliser, FAST Reveal, FAST Verb and FAST Limiter, 100% free!” was a LIE. In the end the availability of Fast Bundle was limited to a few countries in Europe and the United States, excluding many subscribers. Thank you Focusrite Group for making us a clown.
Orange
onMany people IN eligible countries haven’t gotten the code either!
All in all, yes, very disappointed with Focusrite group. If you say you’re gonna do something, you should do that something.
(P.s. if you end up getting the code anyways, using a VPN you should be able to do the purchase on Focusrite’s website. I love how they excluded 2nd and 3rd world countries for a free plugin bundle)
MrFigg
onI signed up during the live stream. After registering I got an onscreen confirmation that codes would be sent out within 24 hours of the Webinarium ending. As yet no email but I guess the 24 hours haven’t gone out yet.
Michal Ochedowski
onInfo for anyone still waiting. I received my code 19 minutes ago.
MrFigg
onCode just arrived!!!!
Parag
onI just received my code and got Fast Bundle for free. And from what I have observed limitation for country origin is only possible if you make your payment. And if you apply your unique code the price will be zero and then just complete your order. I am from India and I didn’t have any problem though.
Michal Ochedowski
onDoes this unique code also work for FAST Balancer? It’s part of the bundle, but I don’t own it after making the purchase.
bruno
onFAST Balancer is not included in the FAST Bundle. It is free for registered Focusrite and Novation hardware customers
Michal Ochedowski
onThank you.
Acho Beats
onIt worked! Thank you BPB team for the hint and big thanx to Focusrite for the FAST gift and the helpful webinar !!!
Alex Pons
onI actually bit my tongue. The code was sent after the outbursts, I have the humility to apologize. (:P)
Uriah
onYeah, never got my code here either. Bait and switch.
anto
onhi, want to give an update. i received my code just several hours ago after losing hope.
my country is excluded from the list. but that exclusion disappeared as soon as i applied the coupon code.
i did not use any VPN, the code worked well.
anyway, insights from alan parsons & julian colbeck in the webinar is very helpful for me.
thank you tomislav.
PureFire
onThank you Tomislav, BPB for another awesome news feature, and thanks Focusrite for a great stream with great questions selected to ask the guys for some really interesting and helpful replies to offer the viewers, and an awesome bundle of audio plugins on offer for free which is just incredibly kind ❤️
Just to let you know, all plugins are working really well and sounding very nice here in my ew music project, very happy here, this is very much appreciated, many more thanks and kind regards 🙏❤️
samuel
onjust commenting to be comment 200
Tianzii
onThanks BPB. Got it mine, registered in OpenCollective, but it’s something weird. In focusritegroup portal doesn’t show up in my account, and there fore the activation of the plugins doesn’t work. It appears in open collective account as “owned”, but not on focusritegroup portal, and the plugins are stuck into “You’re in demo mode. Buy full version / Continue Demo”. There is something weird going on…
Sean
onLogin to you account and add the plugin suite to your account. Load one of the Fast plugins into your DAW. Open the plugin and click on it’s “settings” gear. When you get the option to get activation code. Get the activation code and go back to your DAW and past it into the plugins activation screen. The you should be all set with all of the other plugins too. It a pretty smooth process. I did it twice yesterday
LP
onClick “buy now” and enter your code
Christian
onI registered back then, got no reply, no invitation – no plug-ins.
Totally dissapointed of Focusrite.
Sean
onYou had to attend to live event on YouTube to submit your email info during the event. Before or after didn’t count
ER
onMany countries are still excluded for purchases. I’m extremely dissapointed. I think Focusritte won’t fix that.
Esteban P
onI received my code today, I have to congratulate Focusrite on this fantastic gift. The equalizer, reverb and limiter are very good. Thank you